## Why Website Speed Matters
Website speed directly impacts user experience, SEO rankings, and conversion rates. A 1-second delay can reduce conversions by 7%.
Core Web Vitals
Google's Core Web Vitals measure user experience: - **Largest Contentful Paint (LCP)**: Should be under 2.5 seconds - **First Input Delay (FID)**: Should be under 100ms - **Cumulative Layout Shift (CLS)**: Should be under 0.1
Essential Speed Optimization Techniques
### 1. Choose Fast Web Hosting Your hosting provider is the foundation of speed: - NVMe SSD storage (4x faster than SATA) - LiteSpeed web server - Global CDN integration
### 2. Optimize Images Images often cause the biggest slowdowns: - Use WebP format (30% smaller than JPEG) - Enable lazy loading - Compress images before uploading
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