SEO Checklist For New Websites
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
To take advantage of this checklist and use it effectively to improve your SEO, understand the different components that makeup search engine optimization or SEO as it is widely known.
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(1)SEO Basics Checklist
(2)Technical SEO Checklist
(3)On-Page SEO Checklist
(4)Off-Page SEO Checklist
(5)Keyword Research Checklist
(1)SEO Basic Checklist
The SEO Checklist is your highly-efficient, step-by-step SEO framework that will guide you through actionable strategies you can use RIGHT AWAY to dramatically increase the ranking of your website and bring it where it belongs: on the 1st page of Google.
*Understand basic SEO concepts and key terms
*Add and verify your website with Google Search Console
*Setup Google Analytics and learn how to use basic SEO reports
*Check for Google penalties
(2)Technical SEO Checklist
Technical SEO is to help search engines find, access, crawl, interpret, and index your website without any problems.
It is called “technical” because it has nothing to do with the actual content of the website or with website promotion. Technical SEO issues often hold a website back from ranking as high as it deserves. Here are the basic technical best practices everyone should follow.
*Plan your website structure
*Make sure your site is crawlable
*Make sure your site is indexable
*Make sure you’re using HTTPs
*Make sure your website is accessible at one domain
*Make sure your site loads fast
*Make sure your site is mobile-friendly
(3)On-Page SEO and Content Checklist
SEO Checklist For New Websites
Without great content and a great on-page experience, you will struggle to rank your site and increase your organic traffic. This applies to website pages and blog posts. With so much competition, blogs have to ensure they are taking every possible step to outrank other blogs for important search terms.
Make sure that your site ticks the boxes below and focus on creating great content for users, not search engines
*Find and Fix Duplicate, Missing and Truncated Title Tags
*Find and Fix Duplicate and Missing Meta Descriptions
*Find and Fix Multiple H1 Tags
*Improve Title Tags, Meta Tags, and Page Content
*Ensure Images Use ALT Tags
*Improve Internal Linking
*Find and Fix Keyword Cannibalization Issues
*Find and Fix Orphaned Site Pages
(4)Off-Page SEO Checklist
Off-Page SEO refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.
Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.
On-page search engine optimization happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion.
*Analyse Your Competitor’s Link Profile
*Conduct a Link Intersect Analysis
*Turn Unlinked Mentions into Links
*Find New Link Building Opportunities
*Set Up and Optimize Google My Business
(5)Keyword Research Checklist
Without a solid keyword research process, you are not going to rank for the right terms, and if you are not ranking for the right terms, your traffic isn’t going to convert at the rate it could.
Here is a checklist of the essential keyword research tasks you need to ensure you are covering to see success from your SEO efforts.
*Identify Your Competitors
*Find Your Main ‘Money’ Keywords
*Find Long-Tail Keyword Variations
*Create a Keyword Map
*Analyse the Intent of Pages That Rank
*Identify Questions That Are Being Asked
*Understand How Difficult It Is To Rank for Your Target Keywords
